UH ONLINE
MASTERS PROGRAMMES

Global Executive MBA with Algorithmic Marketing

The Algorithmic Advantage: The Future of Marketing Begins Here

Our 100% Online GEMBA with Algorithmic Marketing is designed for the digital marketing gurus of tomorrow

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Next
Intake
Nov 11, 2024
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Study
Duration
24 months
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Learning
Mode
Part Time
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Study
Delivery
Online
Programme Summary

Be the architect of a new era in marketing

Don't just follow marketing trends; pioneer them in real time 

Become a digital marketing visionary with UH Online’s Global Executive MBA in Algorithmic Marketing. This innovative, fully online masters programme merges MBA fundamentals with cutting-edge algorithmic expertise. Uncover market trends, harness data-driven insights, and craft compelling marketing strategies. Join a global network of industry leaders, learn from renowned faculty, and lead the marketing revolution. Discover how you can use the algorithm to your competitive advantage and accelerate through the business world with essential technical skills coupled with business savvy and technical acumen. 

The University of Hertfordshire Business School, is a proud affiliate of the AACSB alliance and Chartered Management Institute (CMI).

We are UH Online

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Who is this Online Postgraduate Degree for?

Unlock your path to success


This fully online degree will expand your career options, offering you new possibilities and paths to success.

Accelerate Your Marketing Career with Algorithmic Mastery

Our 100% Online GEMBA with Algorithmic Marketing is your ticket to accelerate your marketing career. Gain mastery in algorithmic marketing and stay ahead of industry trends. Take charge of data-driven marketing strategies, harness the power of predictive analytics, and craft compelling campaigns. Become a visionary marketing leader, learning from renowned faculty and industry experts. This program opens doors to roles like Chief Marketing Officer, Digital Marketing Strategist, or Marketing Analytics Manager, giving you a competitive edge in your current industry.

Seamless Industry Transition with Algorithmic Marketing Prowess

Ready for a career change? Embrace the dynamic world of algorithmic marketing. This program offers a smooth transition into a field where data rules. Explore roles like Data Analyst, Marketing Technologist, or Digital Marketing Consultant. With algorithmic marketing skills, you can thrive in various sectors, from e-commerce to healthcare. Embrace the data-driven era, solving complex marketing challenges with ease and agility.

Pioneer Digital Marketing Ventures with Algorithmic Expertise

Dream of launching your own digital marketing venture? Our GEMBA with Algorithmic Marketing equips you with not just marketing skills but also the algorithmic expertise needed to thrive in the digital landscape. With this unique skill set, you can create and lead innovative businesses, disrupt industries, and make a lasting impact. Become a Marketing Technology Entrepreneur, Chief Data-Driven Marketer, or Founder of a Digital Marketing Startup. Shape the future of marketing with your visionary ideas.

Why choose our online
Global Executive MBA with Algorithmic Marketing?

Advance your career with an internationally recognised degree
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Earn an an online
Global Executive MBA with Algorithmic Marketing
degree from a modern UK university
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UH Online is 2nd for Graduate Employability in the most recent PTES Survey.
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Enhance your career prospects with a research focused degree
Flexible learning that fits your schedule
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Study at your own pace, anytime and anywhere from any device, your world is your campus.
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Student Support Consultants and services are available throughout your course
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Online Library and Virtual classroom are available 24/7
Taught by expert faculty with industry experience
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Learn from our team of campus based academic experts who create learning the outcomes
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Benefit from their extensive experience and knowledge in the field of choice
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Join fellow learners through virtual events and module discussions
Rigorous academic standards and quality control procedures
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Receive the same academic standards and award as the equivalent on-campus course
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Be assured of the quality and rigour of your education with a QAA assured degree
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Take part in module surveys and student support check ups.

Am I Eligible

Take our Questionnaire to find out if you are eligible for the programme.

Module Pathway


The part-time Online Global Executive MBA with Algorithmic Marketing is 180 Credits and comprises of core modules followed by a final research project.
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Core Modules
Strategic People Management (15 Credits)
Strategic Management (15 Credits)
Organisational Development and Change (15 Credits)
Financial Analysis for Decision Making (15 Credits)
Entrepreneurial Marketing (15 Credits)
Leadership in a Global Environment (15 Credits)
Final Research Project
Final Research Project (60 Credits)
For more information on payment plans and funding options please visit our fees and funding page
Learn More
Further Course Information
Available to download on the links below

Entry Requirements


Review entry requirements and supporting documents for this programme, start your application journey today
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The entry requirements for the programme are:

The entry requirements for the programme are:

  • A Bachelor’s degree in a business or non-business-related subject area at a level equivalent to a UK second class Honours degree.
  • Three years’ professional experience is required.
  • For International applicants whose first language is not English, IELTS score of 6.0 (with no less than 5.5 in any band), or equivalent

  • The school will consider non-standard applicants who can demonstrate that they have relevant (to pathway) work experience for a period of 5 years via a Curriculum Vitae and/or LinkedIn profile.

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The supporting documents for the programme are:

The supporting documents for the programme are:

  • Bachelor’s degree (where applicable) at a level equivalent to a UK second class Honours degree.
  • A reference letter from a current or previous manager or HR department or person in a position of authority is required as supporting evidence
  • Personal identification documents e.g passport or I.D
  • A personal statement (approx. 3-500 words) and/or video presentation about why you want to study this programme.
  • Proof of English Language Proficiency (POE) where applicable.
  • POE exemption may be offered to students.  Please speak to a Student Success Consultant to discover whether you are eligible for an exemption

Start your application Journey

Advance your career with UH Online's postgraduate degrees. Apply today and gain the knowledge and skills for professional success, from the convenience of your home.

Delivered by Expert Faculty

Personal and Network development

Inter Disciplinary Module Approach

Consultancy Project Options

Industry Informed Content

Delivered by Expert Faculty

Personal and Network development

Inter Disciplinary Module Approach

Industry Informed Content

The Process

Time to bet on yourself

We believe your online masters degree should be challenging, not your application journey.
Follow these 4 simple steps for success from online programme selection to application

Select your Online Masters Programme

Programme Overview and Selection

Take our Programme Selector test to discover a part time online masters programme to match your ambitions.

Explore future career options, browse through modules, interests and our enhanced specialisation pathways to find your match.

Discover UH Online

Discover UH Online

There’s plenty to explore on our Discover Page. We recommend booking an open day to get you started. If you enjoy reading, we have you covered with our blog page and brochures.

Learn about the benefits of studying for a part time online masters programme with us.

Review Readiness and Tuition

Tuition and
Advice

Now that you are well informed, you can start envisioning your future career and the exciting journey you’re about to take with  UH Online.

Time to choose from one of our flexible tuition payment plans, refer a friend or take our readiness test.

Choose Start Date and Apply

Application Next Steps

Prepare Supporting Documents:

• I.D
• Transcripts
• Language Assessment
• Motivation

Start Your Online Form now You can pause the form and come back at any time to add information.

ASSESSMENT ZONE

Take our quizzes and assessments