UH ONLINE
Global Executive MBA with Algorithmic Marketing
The Algorithmic Advantage: The Future of Marketing Begins Here
Our 100% Online GEMBA with Algorithmic Marketing is designed for the digital marketing gurus of tomorrow
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Don't just follow marketing trends; pioneer them in real time
Become a digital marketing visionary with UH Online’s Global Executive MBA in Algorithmic Marketing. This innovative, fully online masters programme merges MBA fundamentals with cutting-edge algorithmic expertise. Uncover market trends, harness data-driven insights, and craft compelling marketing strategies. Join a global network of industry leaders, learn from renowned faculty, and lead the marketing revolution. Discover how you can use the algorithm to your competitive advantage and accelerate through the business world with essential technical skills coupled with business savvy and technical acumen.
The University of Hertfordshire Business School, is a proud affiliate of the AACSB alliance and Chartered Management Institute (CMI).
We are UH Online
Accelerate Your Marketing Career with Algorithmic Mastery
Our 100% Online GEMBA with Algorithmic Marketing is your ticket to accelerate your marketing career. Gain mastery in algorithmic marketing and stay ahead of industry trends. Take charge of data-driven marketing strategies, harness the power of predictive analytics, and craft compelling campaigns. Become a visionary marketing leader, learning from renowned faculty and industry experts. This program opens doors to roles like Chief Marketing Officer, Digital Marketing Strategist, or Marketing Analytics Manager, giving you a competitive edge in your current industry.
Seamless Industry Transition with Algorithmic Marketing Prowess
Ready for a career change? Embrace the dynamic world of algorithmic marketing. This program offers a smooth transition into a field where data rules. Explore roles like Data Analyst, Marketing Technologist, or Digital Marketing Consultant. With algorithmic marketing skills, you can thrive in various sectors, from e-commerce to healthcare. Embrace the data-driven era, solving complex marketing challenges with ease and agility.
Pioneer Digital Marketing Ventures with Algorithmic Expertise
Dream of launching your own digital marketing venture? Our GEMBA with Algorithmic Marketing equips you with not just marketing skills but also the algorithmic expertise needed to thrive in the digital landscape. With this unique skill set, you can create and lead innovative businesses, disrupt industries, and make a lasting impact. Become a Marketing Technology Entrepreneur, Chief Data-Driven Marketer, or Founder of a Digital Marketing Startup. Shape the future of marketing with your visionary ideas.
Advance your career with an internationally recognised degree
Flexible learning that fits your schedule
Taught by expert faculty with industry experience
Rigorous academic standards and quality control procedures
Am I Eligible
Take our Questionnaire to find out if you are eligible for the programme.
Core Modules
Strategic People Management (15 Credits)
The aims of this module are to enable students to analyse and evaluate different perspectives on, and approaches to, the management of people to understand how effective people and/or talent management contributes to organisational success.
Strategic Management (15 Credits)
The aims of this module are to enable students to explore how changes in the complex and unpredictable global, national and operational environment impact organisational decision making while critically examining how vital resources and capabilities are utilised to develop sustainable competitive advantage.
Organisational Development and Change (15 Credits)
The aims of this module are to enable students to critically examine and reflect upon the complexities of organisational change, design and development. Students will develop insights to enable understanding, knowledge and skills for developing change.
Financial Analysis for Decision Making (15 Credits)
The aims of this module are to enable students to appreciate the principles, scope and limitations of accounting information from the viewpoint of practicing managers and be able to evaluate financial data. Students should be able to hold intelligent discussions with financial partners and appreciate an overview of financial information without getting lost in the details.
Entrepreneurial Marketing (15 Credits)
The aims of this module are to enable students to gain a critical understanding of the innovation processes for identifying and exploiting new market opportunities within established businesses and/or new ventures.
Leadership in a Global Environment (15 Credits)
The aims of this module are to enable students to explore how their skills and attributes are informed by leadership and management theories, reflecting on practice when managing and leading people within an international and/or multi-cultural context.
Final Research Project
Final Research Project (60 Credits)
The aims of this module are to enable students to design and conduct an independent research project (either primary and/or secondary) with the intention of investigating and strategically enhancing an area of business relevant to their chosen degree pathway.
The entry requirements for the programme are:
The entry requirements for the programme are:
- A Bachelor’s degree in a business or non-business-related subject area at a level equivalent to a UK second class Honours degree.
- Three years’ professional experience is required.
- For International applicants whose first language is not English, IELTS score of 6.0 (with no less than 5.5 in any band), or equivalent
- The school will consider non-standard applicants who can demonstrate that they have relevant (to pathway) work experience for a period of 5 years via a Curriculum Vitae and/or LinkedIn profile.
The supporting documents for the programme are:
The supporting documents for the programme are:
- Bachelor’s degree (where applicable) at a level equivalent to a UK second class Honours degree.
- A reference letter from a current or previous manager or HR department or person in a position of authority is required as supporting evidence
- Personal identification documents e.g passport or I.D
- A personal statement (approx. 3-500 words) and/or video presentation about why you want to study this programme.
- Proof of English Language Proficiency (POE) where applicable.
- POE exemption may be offered to students. Please speak to a Student Success Consultant to discover whether you are eligible for an exemption
Start your application Journey
Advance your career with UH Online's postgraduate degrees. Apply today and gain the knowledge and skills for professional success, from the convenience of your home.
Delivered by Expert Faculty
Personal and Network development
Inter Disciplinary Module Approach
Consultancy Project Options
Industry Informed Content
Delivered by Expert Faculty
Personal and Network development
Inter Disciplinary Module Approach
Industry Informed Content
Time to bet on yourself
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